Mosquito Joe provides products and services for controlling outdoor insects (mosquitos, fleas, and ticks) through the use of barrier spray services and misting systems for both commercial and residential applications. They offer both a traditional pesticide treatment as well as an all-natural solution.
All franchisees must provide customers with the “neighborly guarantee”: If a customer is not completely satisfied and contacts a Mosquito Joe franchise within 14 days of service, the responsible office will “make it right” or issue a full refund. The standard territory for a Mosquito Joe franchise is 25,000 to 35,000 “targeted households” (households with a gross income of $75,000 or more) with a franchise fee of $40,000. The royalty is based on 10% of weekly revenue.
Minimum marketing costs for franchisees are $35,000 starting in year 1 and are the greater of 8% of prior year revenue or $35,000 whichever is greater. In addition, 2% of weekly revenue is contributed towards national advertising.
If you are looking for a well-established brand with a proven track record of stability, then Mosquito Squad should be a strong contender in your search for a mosquito franchise.
PROS: Longevity. Stability. Recognizable Brand. Most overall time committed to training.
CONS: Having not one company owned unit could stifle potential innovation. Significant minimum monthly royalties/marketing expense even when business is not operating.
Mosquito Authority offers mosquito, tick and perimeter (exterior) pest control services for commercial and residential customers. There is no formal guarantee for customer satisfaction. It’s more of a “pledge”. If a customer is bothered by mosquitos between treatments, Mosquito Authority will come out, reassess the property and “if necessary” retreat at no additional charge.
There are no first-year minimum marketing costs for franchisees and the annual minimum in year 2 and beyond is only the greater of $4,500 or 2% of gross revenue.
If the customer is still not satisfied, Mosquito Authority will issue a refund. The standard territory for a Mosquito Authority franchise is 28,000 owner occupied dwellings with a franchise fee of $50,000 and a royalty which is the greater of 10% of monthly revenues or $100 per month (minimum monthly royalty increases by $100 each year).
There are no first-year minimum marketing costs for franchisees and the annual minimum in year 2 and beyond is only the greaterof $4,500 or 2% of gross revenue. This is a significant differentiator from Mosquito Joe, Mosquito Squad and Mosquito Shield (as all require a minimum of $35K). One can only assume a new franchisee would need to make up the difference with grass roots marketing to compete. There is also a minimum national advertising contribution of $100 per month in year 1 that increases incrementally up to $150 per month in year 3 thereafter.
The estimated initial investment ranges from $55,350 to $91,700. Mosquito Authority offers no corporate financing. However, they do have strategic partners to assist with SBA, 401K, and other business loans. The initial training program includes up to 16.5 hours of classroom training and 5 hours of on the job training.
If you are looking for an established brand that allows you the flexibility to do most of your own marketing, then Mosquito Authority may be the right fit for you.
PROS: Largest number of franchisees. Low financial marketing commitment.
CONS: Highest franchise fee. No minimum income for protected territory households. Lack of marketing commitment that puts too much emphasis on grass roots commitment by franchisees.
One key differentiator for Mosquito Shield is they manufacture their own private label brand of pesticide which the franchisees are required to purchase directly from the franchisor. The standard territory for Mosquito Shield is 50,000 single family houses which they refer to as an “area of primary responsibility” with a franchise fee of $49,500 and a royalty of the higher of 7% of gross sales or minimum annual gross sales benchmark. If the franchisee does not meet certain minimum sales requirements set by Mosquito Shield, the company reserves the right to reduce the size of the territory, remove the territory protection or terminate the franchise agreement outright.
Minimum marketing costs for franchisees are $35,000 starting in year 1 and are the greater of 5% of gross revenue or $35,000 whichever is greater. In addition, 1% of weekly revenue is contributed towards national advertising. The estimated initial investment ranges from $92,850-$127,040.
Mosquito Shield offers no corporate financing. The initial training program includes up to 16 hours of classroom training and 10-20 hours of on the job training. This sets Mosquito Shield apart as the amount of hands on training is more than double any other franchise in this list.
One key differentiator for Mosquito Shield is they manufacture their own private label brand of pesticide which the franchisees are required to purchase directly from the franchisor. If you are looking for a brand with the lowest royalty % on this list, then Mosquito Shield may be the best option for you.
PROS: Low royalty %. Offers most hours of on the job training.
CONS: Among the highest franchise fee. Minimum mandatory purchases of proprietary products. Potential for encroachment of protected territory based on sales.
They offer a “Client Happiness Promise” that states, if a client isn’t satisfied for any reason, Mosquito Hunters with retreat free of charge.
Franchisees are required to pay the greater of 8% of weekly gross revenue or $20,000 towards the National Marketing Fund (compare that to a low of $100 per month and a high of 2% of revenue with all other competitors on this list).
The standard territory for Mosquito Hunters is 25,000 single family residences with a franchise fee of $35,000 and a separate training fee of $5,000 for a total of $40,000. The royalty is 10% of weekly revenue. Where Mosquito Hunters starts to get interesting is the marketing fees which are unlike any other mosquito control franchise system on this list. The initial marketing fee is $30,000 but it is unclear where that money is being spent. The reason that is in question is the way Mosquito Hunters structures franchisee marketing spend going for- ward: Franchisees are required to pay the greater of 8% of weekly gross revenue or $20,000 towards the National Marketing Fund (compare that to a low of $100 per month and a high of 2% of revenue with all other competitors on this list). In addition, the franchisee is expected to spend the greater of $5,000 or 2% on their own local marketing. Essentially this is a flip flop of the Local vs National marketing spend of other mosquito control franchise systems and appears to benefit the franchisor rather than the franchisee.
PROS: Finances 100% of franchise fee. Fastest growing franchise on this list having gone from 12 to 90 units in just 2 years.
CONS: Franchisee marketing spend may not be spent within the territory. The parent company owns a more established franchise system (Lawn Doctor) that already operates or can be sold within protected territories that offers competing mosquito control services. No minimum income for protected territory households.